Any advice on what’s most important to focus on for optimization?

Great question! When evaluating email template builder statistics , you'll want to track a few key metrics. Open rate is the first, as it shows how well your subject lines and preview text are working. Click-through rate (CTR) is also essential, as it indicates engagement with your content. Conversion rate is the ultimate goal, so knowing how many recipients take action after clicking is crucial. Additionally, keep an eye on bounce rates and unsubscribes—they can signal issues with list quality or content relevance. Tracking device usage (desktop vs mobile) is also useful for template optimization, ensuring that your design is responsive. Hope this helps!

Thanks a lot for the detailed response! You've really clarified the key metrics I should be tracking, and I’ll definitely pay more attention to bounce rates and device usage moving forward. It’s great to get such practical advice, and I feel much more confident now in optimizing my email templates!